Insights: Technology

Data Security Comes First

In today’s world of big data, changing technology, and hacker threats, security of information is on everyone’s mind—and for good reason. In the news, you often hear of data breaches that jeopardize customer or patient privacy. Recently reported, a medical records transcription company suffered from a data breach due to mediocre security measures. The breach exposed the sensitive…

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Direct Mail: An Anchor in the Digital Storm

A digital storm has taken over the world of marketing, with strong waves of technology and a battering of information leaving some marketers lost at sea. What’s strong enough to keep us all from drifting away? An anchor, and that anchor is direct mail. I don’t know about you, but my email inbox is out…

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Work Smarter With Messagepoint

Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes All of the above If you answered any (or all) of the above, you’re not alone—in fact, you’re in good company. Direct mailers everywhere struggle with these very scenarios on a…

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