This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving business growth. As a result, recent studies show marketers are relying more and more heavily on technology to drive efficiencies.
According to ClickZ, “Between 2018 and 2019, the average budget allocation for martech among US and UK businesses grew from 22% to 29%.”
Does Data Inform Your Business Decisions?
While the trend of utilizing marketing technology is catching on, many companies aren’t yet using martech to its fullest potential, and are still making decisions that aren’t based on actual data. Many entrepreneurs lack the technical expertise or resources to make the most efficient, accurate, and data-informed business decisions needed to maximize the quality of the services they provide and to grow their business.
However, there is a way for these entrepreneurs to leverage this expertise and technology – by forming strong partnerships with technology companies, and teaming up to optimize efficiencies. As a result, non-technical entrepreneurs can provide better, data-informed services to their clients, while technology companies can benefit from the big thinking and innovation that often drives non-technical entrepreneurs to succeed.
Forming Strategic Partnerships
Many marketers are already collaborating with technology partners to do just that, and in turn are able to expand their offerings. This is happening in the Direct Marketing industry too, and Polaris Direct is supporting this movement through our partnerships which allows us to offer integrated, multi-channel marketing services, like PostaLink, for example.
We integrate multiple channels (like email, social, etc.) with direct mail to ultimately create multi-channel marketing campaigns that increase campaign efficiencies and drive better results. PostaLink is our integrated solution that harnesses the combined power of online advertising and time-tested direct mail to maximize marketing impact for our clients. It is designed to seamlessly track and improve the effectiveness of all multi-channel marketing initiatives, and allows us to provide a full-service approach to direct marketing.
Polaris also partners with the USPS to offer Informed Delivery to increase the reach of marketing campaigns that engage users through an integrated mail and digital marketing campaign. This partnership allows us to help our customers generate additional consumer impressions, interactions, and insights.
Specifically related to direct mail offerings, we have also formed multiple strategic partnerships which allow us to offer commingling, personalized mailing services, and statement processing services. Together, we are driven to find the most efficient and cost-effective way to print, personalize, and mail for our customers.
Driving Efficiencies in 2020 and Beyond
To keep up with the pace of advances in marketing technology, it will be crucial for businesses to continue forming strategic partnerships with technology companies – and experts in other areas as well – to increase offerings and maximize results. Are you looking for an innovative, forward-thinking partner you can leverage for strategic marketing and direct mail expertise?
Contact Polaris Direct to see how we can help your business grow.
About the author: Lisa Leslie is a Copywriter for Polaris Direct, a nationally acclaimed high-volume direct marketing services company in Hooksett, NH. A skilled writer and creative thinker, Lisa works to uncover authentic and inspiring brand stories to create content that drives customer engagement. Throughout her professional career, she has filled a variety of roles, ranging from marketing administration and project management to digital marketing consulting and content development. In each role, Lisa has remained committed to helping brands tell their stories in ways that capture audiences and encourage customer loyalty. Her intuitive listening skills, broad experience, and talent for writing make her a unique and valuable asset to the Polaris Direct team.