Insights from Polaris Direct
As digital channels grow increasingly saturated, privacy regulations tighten, and marketers face pressure to do more with disciplined budgets, direct marketing is entering 2026 with renewed strategic importance. Industry forecasts show overall marketing spend continuing to grow modestly, putting greater emphasis on effectiveness and integration.
Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social media, and mobile phones at their fingertips. With spending power of...
Direct mail, or as we like to call it, Performance Marketing, offers distinct advantages that digital channels just can’t match. Here are three key reasons why businesses should integrate direct mail into their marketing strategies: 1. Higher Engagement...
This PRINTING United Alliance article explores how more printers are now paying attention to how the climate outside impacts what’s happening inside their facilities. How can they make smart business decisions? Follow the data.
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
Nonprofits are consistently brainstorming new, meaningful ways to engage with their donor base, and to attract new donors to help fund their mission. Creating a strong and efficient fundraising campaign is based on one simple word: Trust. So, what strategies can help...
