Insights: Industry Trends

3 Tips for Marketers in a Difficult Economy

With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to help you do just that: Practice good data hygiene. Cleansing your database of outdated and inaccurate records helps improve accuracy, increase effectiveness,…

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3 Trends Marketers Should Consider in 2022

Social Responsibility Millennials have led the charge in considering WHO they’re buying from – not just WHAT they’re buying – and this trend continues as Gen Z enters the consumer conversation. Brands that are trying to limit their environmental impact or support a humanitarian cause are more appealing to these consumers who are newly armed…

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2022 USPS Promotions Help Mailers Save on Postage!

Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility requirements are slightly different. The good news is that many of the discounts have increased! Informed Delivery is a great way for Polaris Direct’s mailers…

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2021 Forecast: 100% Chance of Direct Mail

The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the only trip out of the house these days…

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The Winterberry Group’s Annual Report is Out!

  Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior Managing Partner Bruce Biegel and team for eleven years now, puts out an annual report, titled “The Outlook for Data Driven Advertising &…

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Keep Your Data Clean

The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data Accuracy Decreases Over Time According…

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2019 Forecast: Cloudy with a Chance of Growth

What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At the event, industry expert and Senior Managing Director of Winterberry Group, Bruce Biegel reviews…

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