Insights: Industry Trends

2021 Forecast: 100% Chance of Direct Mail

The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the only trip out of the house these days…

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The Winterberry Group’s Annual Report is Out!

  Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior Managing Partner Bruce Biegel and team for eleven years now, puts out an annual report, titled “The Outlook for Data Driven Advertising &…

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Keep Your Data Clean

The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data Accuracy Decreases Over Time According…

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2019 Forecast: Cloudy with a Chance of Growth

What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At the event, industry expert and Senior Managing Director of Winterberry Group, Bruce Biegel reviews…

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Generation X: The Mixtapes of Marketing

Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about how to “reach” Millennials this and how to “market” Boomers that. It hasn’t…

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Importance of Women Entrepreneurs

Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she ordered the posters for her friends and became a distributor, she could get her own for free. So, at…

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The Omni-Channel Experience

Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career back in the days…

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