The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the only trip out of the house these days…Read Full Post
Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with more than a decade of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
After what seemed like an incredibly long spring, summer is now in full swing. It has brought us the opportunity to get out of the house and social distance on the go. To help inspire your weekend plans, we’ve put together a list of our employees’ favorite New England road trips. Just remember that no…Read Full Post
Here is some information about the steps we have taken as a company to address the novel Coronavirus (COVID-19). As COVID-19 continues to affect our world, we at Polaris Direct want to express our concern and send well wishes to all those who are effected. Our first priority is the health and well being of…Read Full Post
This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving business growth. As a result, recent studies show marketers are relying more and more heavily on technology to drive efficiencies. According to…Read Full Post