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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Why Today’s Best Direct Mail Campaigns Aren’t Just Direct Mail
Direct mail continues to deliver some of the highest response rates of any marketing channel*. It captures attention, builds trust, and consistently drives strong response rates across industries. But while the mailbox remains a powerful place to connect, the customer...
With Postage Going Up, Optimization Matters More Than Ever
The July USPS postage increase is noteworthy, but it also reflects a continuing trend. USPS is using pricing, discounts, and mail preparation standards to drive greater operational efficiency across...
10 Signs You Need a VDP-Ready Multichannel Partner
Variable data printing (VDP) has come a long way. The most effective campaigns use data to create relevant, personalized experiences across direct mail, email, digital channels, landing pages, and...
How to Choose Multichannel Services for Direct Mail
Direct mail works best when it is integrated into a multichannel campaign that includes digital channels like email, social, and online ads. But not all multichannel services are created equal....
Why Today’s Best Direct Mail Campaigns Aren’t Just Direct Mail
Direct mail continues to deliver some of the highest response rates of any marketing channel*. It captures attention, builds trust, and consistently drives strong response rates across industries. But while the mailbox remains a powerful place to connect, the customer...
With Postage Going Up, Optimization Matters More Than Ever
The July USPS postage increase is noteworthy, but it also reflects a continuing trend. USPS is using pricing, discounts, and mail preparation standards to drive greater operational efficiency across its network. As these changes evolve, mailers that embrace advanced...
10 Signs You Need a VDP-Ready Multichannel Partner
Variable data printing (VDP) has come a long way. The most effective campaigns use data to create relevant, personalized experiences across direct mail, email, digital channels, landing pages, and more. If your team is juggling multiple creative versions, data files,...
How to Choose Multichannel Services for Direct Mail
Direct mail works best when it is integrated into a multichannel campaign that includes digital channels like email, social, and online ads. But not all multichannel services are created equal. Proper integration can be the difference between an effective campaign and...
Meet the Mailer: A Conversation with Judith Maloy
Judith Maloy, Polaris Direct’s Director and CEO, recently sat down for an episode of the Meet The Mailers direct mail podcast from Who’s Mailing What!. In it she shared her perspective on innovation, leadership, and what it takes to drive performance in today’s...
Direct Mail Marketing DOs and DON’Ts
Direct mail remains one of the most powerful marketing channels available today. But power without precision is wasted postage. Here’s your practical guide to maximizing your next direct mail campaign.