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Direct mail may be in need of rebranding, but that doesn’t mean it should be overlooked. In this article, we explore how direct mail really should be called “performance marketing” based on the value it brings when used as the driver in a multi-channel strategy, as well as other direct marketing tips and trends.

After years of shifting marketing dollars into digital channels, the Winterberry Group reported that marketers increased their investment in direct mail by 10.4% in 2021.

While nothing can replace the tactile value of hard copy mail, you can now communicate digitally with direct mail. Yes, the United States Postal Service has gone digital. With Informed Delivery, online marketing efforts can now be connected with printed mail by providing residential consumers a preview of their household’s letter-sized mail before it arrives via mobile app, email notification or online dashboard.

Learn how Polaris Direct and Data Axle helped an E-commerce Retailer boost their response rates through online/ offline integration.

How and Why Inkjet is Key to Your Company’s Future Success

While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the ability to personalize messaging. Inkjet offers the opportunity for brands to achieve one-to-one dialog with customers and prospects, which is proven to increase response.