The July USPS postage increase is noteworthy, but it also reflects a continuing trend. USPS is using pricing, discounts, and mail preparation standards to drive greater operational efficiency across its network. As these changes evolve, mailers that embrace advanced preparation and postal optimization strategies will be better positioned to control costs and maintain the value of their mail programs.
Solutions Matter
Postage isn’t always a fixed cost. Two mailings with the same quantity can result in very different postage rates depending on how the mail is prepared.
Data quality, presort level, sortation strategy, containerization, destination entry, and qualification for available discounts can all influence the final cost of postage. When direct marketing campaigns aren’t fully optimized, mailers end up paying more for than necessary.
A More Strategic Approach
Effective mail preparation starts long before a campaign reaches production. It begins with clean, accurate data and thoughtful planning. By analyzing mailing lists early, mailers can optimize presort, sortation, and entry strategies to qualify for available USPS discounts and prepare mail as efficiently as possible.
Organizations that invest in stronger presort-strategies, destination entry, and optimized mail preparation are better positioned to offset rate increases and maximize postal savings.
At Polaris Direct, our goal is to help our clients navigate these changes with confidence and make the most of every available savings opportunity. Let’s optimize your next mailing. We’ll help you uncover opportunities to reduce postage costs and get more from every campaign!
