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3 Tips for Marketers in a Difficult Economy

With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to help you do just that:

  1. Practice good data hygiene. Cleansing your database of outdated and inaccurate records helps improve accuracy, increase effectiveness, eliminate redundancy, and reduce costs across the board. Maintaining an accurate and properly formatted customer database is also key to making the personalization process work for you, both offline and online.
  2. Prioritize your most effective channels, not your least expensive. While it might be tempting to seek out short-term savings by cutting your most expensive channels in a challenging economy, doing so is likely to hurt your bottom line in the long run. By focusing on long-term, high-impact growth strategies, you can prioritize ROI and set your brand up for recognition and success. For example, direct mail, while expensive, generates a high return rate and allows for selective targeting. Keep it in the mix and enhance your messaging with a strong CTA, giving the recipient a good reason to engage.
  3. Marketing and automation go hand in hand. By utilizing software solutions to automate repetitive campaigns, organizations can streamline workflow, integrate analytics, and center the customer experience in an effective and engaging way, all while freeing up their most valuable asset: time.

Learn more by checking out our free Direct Marketer’s Toolbox, featuring everything you need to develop highly effective targeted mailings.



About the author: Dennis Badeau is an Account Manager and Digital Marketing Specialist for Polaris Direct, a nationally acclaimed high-volume direct marketing services company in Hooksett, NH. A skilled storyteller and talented artist, Dennis is a proud member of the New Hampshire Art Association and can often be found drawing and painting in his spare time.

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