Powered by Polaris Direct, PostaLink gives you the ability to combine tried-and-true direct mail with the power of Google and social media to improve response and deliver a better customer experience.
Plus, PostaLink qualifies for two USPS mailing promotions in 2020—the Emerging & Advanced Technology promo and the Informed Delivery promo—which means you could save 2% on eligible postage.
A marketing-based solution, PostaLink is designed to seamlessly track and support your omni-channel marketing efforts through:
- ENHANCED MAIL TRACKING
Prepare for customer response and trigger perfectly timed follow-up campaigns by tracking when mail arrives in-home. Log on to your customized PostaLink portal any time to see predicted and actual delivery dates to individual recipients.
- ONLINE AND SOCIAL MEDIA AD FOLLOW-UP
Never abandon a lead again. Through the Google Display Network, as well as Facebook and Instagram’s ad networks, ads automatically follow direct mail recipients who visit your website but leave without converting. Find out how many times your ads have been displayed with a simple click of the mouse.
- INFORMED DELIVERY
With the number of Informed Delivery accounts growing daily, now is the time to take advantage of the ability to get on your customers’ radar before they even receive your mail piece. When users log on to their accounts, they will see a scan of your mail piece along with the ad, prompting them to visit your website.
Another opportunity to add a touchpoint to your campaign prior to mail piece delivery is SocialMatch. Recipients on your mail list will be matched to Facebook and Instagram accounts and targeted with your ads. This maximizes the value of your mail list while increasing the number of impressions to your customers.
- CALL TRACKING
Analyze campaign results by tracking the calls generated by your mail piece. Listen to recorded incoming calls at any time to determine the effectiveness of different strategies and to monitor for quality.
Have you ever wanted to see which individuals from your mail list were the ones going to your website? How about finding out who visited even without receiving your mailing?Now you can with this advanced measurement solution system. LEADMatch tracks and records anyone who visits your website during your campaign, making it easy to retarget your hottest leads!
For more information on how to maximize your marketing impact, visit www.postalink.net or watch the video below.