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- Postal Rate Card July 2023
- Measurements & Conversions
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- USPS Postal Promotions 2023
- USPS Postal Promotions 2024
Break Through in 2022 with Direct Mail Marketing
After years of shifting marketing dollars into digital channels, the Winterberry Group reported that marketers increased their investment in direct mail by 10.4% in 2021. Read more
USPS Informed Delivery: Get More From Your Mail
While nothing can replace the tactile value of hard copy mail, you can now communicate digitally with direct mail. Yes, the United States Postal Service has gone digital. With Informed Delivery, online marketing efforts can now be connected with printed mail by providing residential consumers a preview of their household’s letter-sized mail before it arrives via mobile app, email notification or online dashboard. Read more
Case Study: Trigger Campaign
Learn how Polaris Direct and Data Axle helped an E-commerce Retailer boost their response rates through online/ offline integration. Read more
Printing A New Plan For Direct Marketers
How and Why Inkjet is Key to Your Company’s Future Success
While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the ability to personalize messaging. Inkjet offers the opportunity for brands to achieve one-to-one dialog with customers and prospects, which is proven to increase response. Read more