Direct Marketer’s Toolbox

Everything you need for strategizing and developing targeted mailings.

From reference guides, to planning tools, to newsletters full of tips for optimizing your direct marketing campaigns, our Direct Marketer’s Toolbox is packed with solutions.

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Break Through in 2022 White Paper

Break Through in 2022 with Direct Mail Marketing

After years of shifting marketing dollars into digital channels, the Winterberry Group reported that marketers increased their investment in direct mail by 10.4% in 2021. Read more

Informed Delivery White Paper

USPS Informed Delivery: Get More From Your Mail

While nothing can replace the tactile value of hard copy mail, you can now communicate digitally with direct mail. Yes, the United States Postal Service has gone digital. With Informed Delivery, online marketing efforts can now be connected with printed mail by providing residential consumers a preview of their household’s letter-sized mail before it arrives via mobile app, email notification or online dashboard. Read more

Trigger Campaign Case Study

Case Study: Trigger Campaign

Learn how Polaris Direct and Data Axle helped an E-commerce Retailer boost their response rates through online/ offline integration. Read more

Polaris WP - Inkjet Technology May 2015 COVERPrinting A New Plan For Direct Marketers
How and Why Inkjet is Key to Your Company’s Future Success

While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the ability to personalize messaging. Inkjet offers the opportunity for brands to achieve one-to-one dialog with customers and prospects, which is proven to increase response. Read more