Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she ordered the posters for her friends and became a distributor, she could get her own for free. So, at…Read Full Post
Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with more than a decade of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career back in the days…Read Full Post
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception over 14 years ago, we have participated in a long list of…Read Full Post
In today’s world of big data, changing technology, and hacker threats, security of information is on everyone’s mind—and for good reason. In the news, you often hear of data breaches that jeopardize customer or patient privacy. Recently reported, a medical records transcription company suffered from a data breach due to mediocre security measures. The breach exposed the sensitive…Read Full Post