Insights

Industry knowledge, creative trends, and the latest technologies.


Your Mailbox Just Went Digital!

Informed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email) of what’s coming in the mail on the day of delivery. Is Anyone Using Informed Delivery? Yes, absolutely. The service currently has over 13 million…

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2019 Forecast: Cloudy with a Chance of Growth

What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At the event, industry expert and Senior Managing Director of Winterberry Group, Bruce Biegel reviews…

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