Industry knowledge, creative trends, and the latest technologies.

Generation X: The Mixtapes of Marketing

Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about how to “reach” Millennials this and how to “market” Boomers that. It hasn’t…

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Importance of Women Entrepreneurs

Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she ordered the posters for her friends and became a distributor, she could get her own for free. So, at…

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The Omni-Channel Experience

Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career back in the days…

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5 Tips to Help Your Corporate Holiday Giving

The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception over 14 years ago, we have participated in a long list of…

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