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Five Tips for a Successful Direct Mail Program

Direct mail is a science. Let me rephrase that—successful direct mail is a science. It takes time and consideration. It takes creativity, patience, and detailed analysis to gain an understanding of what works and what doesn’t. As industry experts, we’ve been part of countless marketing campaigns over the years. With that in mind, check out…

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Pack a Punch: the Power of the Self-mailer

From dimensional mailers to oversized envelopes and the more traditional #10 window envelope package, when it comes to direct mail, the options are (almost) endless. Today, however, we’re focusing on the self-mailer as an essential ingredient in your recipe for a successful direct marketing plan. In the past, marketers have been shackled by limited options…

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