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Five Musts for Direct Mail Fundraising

What do the USO, Smile Train, American Cancer Society and many other large (and small) non-profits have in common? It’s not just that they provide life-changing services or that they are household names. Another important commonality is that they also all send direct mail. Why? Because even in this increasingly digital world, it is still…

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What Will You Do With the Gift of Lower Postage?

It took more than two years, but the day finally came. April 10 marked a momentous occasion when the 4.3% surcharge on postal rates was rolled back—if I listen closely, I can almost hear sighs of relief from direct mail marketers all over the country. Suddenly, there’s room in the budget where there once was…

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