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Insights

What My Foster Dogs Taught Me About Management

In the business world, “Leave your personal life at home” is a common mantra. But Polaris Direct GM of Client Services Jodi Mackie believes that it’s important to blend the personal with the professional. Read on for more of Mackie’s insights.   Believe it or not, we are not always capable of leaving our personal…

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Work Smarter With Messagepoint

Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes All of the above If you answered any (or all) of the above, you’re not alone—in fact, you’re in good company. Direct mailers everywhere struggle with these very scenarios on a…

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