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Insights

In This Age of Marketing, Does Age Matter?

Question: What do a 20-year-old college student and a 34-year-old first-time mom have in common? Answer: Not a whole lot, other than the fact that they have been deemed Millennials. And because they’re both Millennials, you can market to them in exactly the same way, right?   Well…maybe not. With all the talk about how…

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Paper: the fifth color

Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized one-to-one communications. But for Variable Data Printing (VDP) to be successful, marketers must pay particular attention to the fifth color: paper. While paper stock has always…

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