Insights: Industry Trends

The Omni-Channel Experience

Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career back in the days…

Read Full Post

5 Tips to Help Your Corporate Holiday Giving

The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception over 14 years ago, we have participated in a long list of…

Read Full Post

What My Foster Dogs Taught Me About Management

In the business world, “Leave your personal life at home” is a common mantra. But Polaris Direct GM of Client Services Jodi Mackie believes that it’s important to blend the personal with the professional. Read on for more of Mackie’s insights.   Believe it or not, we are not always capable of leaving our personal…

Read Full Post

A Look at Postal Changes: Part 2

The following is Part 2 of a two-part series on 2017 postal rate changes. Read Part 1. Postal rates may have changed, but one thing that won’t change is our commitment to helping you find innovative solutions and save money on postage at the same time. So without further ado, here are just a few…

Read Full Post

A Look at Postal Changes: Part 1

The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22.   Hold on to your hats—postal rates are changing again. Last April, we all breathed a collective sigh of relief when rates dropped for the first time in decades, but as they say,…

Read Full Post

PostaLink: Better Marketing, Better Results

Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed to the nines in garland and holly. Children are busy scratching out lists, hoping for that shiny new bike, that brand new doll…

Read Full Post

Turning Innovative Ideas Into Innovative Solutions

Innovative. Imaginative. Inspired. It’s not just our tagline. It’s our way of thinking at Polaris Direct. It’s the cornerstone of our culture. In the spring of 2003, Polaris opened its doors with just five employees and a vision of creating a better lettershop. It is that same vision, that same spirit of innovation and forward-thinking…

Read Full Post

Five Musts for Direct Mail Fundraising

What do the USO, Smile Train, American Cancer Society and many other large (and small) non-profits have in common? It’s not just that they provide life-changing services or that they are household names. Another important commonality is that they also all send direct mail. Why? Because even in this increasingly digital world, it is still…

Read Full Post

What Will You Do With the Gift of Lower Postage?

It took more than two years, but the day finally came. April 10 marked a momentous occasion when the 4.3% surcharge on postal rates was rolled back—if I listen closely, I can almost hear sighs of relief from direct mail marketers all over the country. Suddenly, there’s room in the budget where there once was…

Read Full Post