Technology

Direct Mail: An Anchor in the Digital Storm

A digital storm has taken over the world of marketing, with strong waves of technology and a battering of information leaving some marketers lost at sea. What’s strong enough to keep us all from drifting away? An anchor, and that anchor is direct mail. I don’t know about you, but my email inbox is out…

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Technology

Work Smarter With Messagepoint

Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes All of the above If you answered any (or all) of the above, you’re not alone—in fact, you’re in good company. Direct mailers everywhere struggle with these very scenarios on a…

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