Gilda’s Club Twin Cities’ Goals As a young organization, Gilda’s Club Twin Cities came to Polaris with a goal of generating awareness of its mission and inspiring recipients to donate in support of the organization. GCTC was also looking to surpass the results of their 2017 fundraising efforts, by telling the compelling story of how…
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Challenge: A national consumer products company needed a better way to run an 8.5” x 11” letter inter-stacked with an 8.5” x 15” application. Due to the dissimilar length of the two pieces, the current vendor was running the forms separately. Solution: Instead of running the two forms separately, Polaris Direct designed a one-up 8.5”…
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Challenge: A major insurance company was seeing response rates drop on its control package and wanted a proven means of increasing response without investing time in testing a redesign. Solution: Based on experience, our Polaris Direct team recommended keeping the internal elements of the package the same using a closed face (match mail) format. This…
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