Case Studies

Customizing solutions for our clients’ specific and unique challenges.

B2B Case Study: Maximizing ROI

B2B Monthly Promotional Series Grows Awareness and ROI

Challenge: Metro Interior Distributors, a commercial building materials supplier, wanted to build brand awareness and drive revenues. Goal: Create awareness by positioning Metro as an industry leader – offering top-quality products and customer service, and convert prospects into new customers through specific product features with premium incentives to drive new customer acquisition. Target: To reach prospects who…

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A Multi-Channel Solution

Polaris Direct Helps Gilda’s Club Twin Cities Surpass 2018 Fundraising Goals

Gilda’s Club Twin Cities’ Goals As a young organization, Gilda’s Club Twin Cities came to Polaris with a goal of generating awareness of its mission and inspiring recipients to donate in support of the organization. GCTC was also looking to surpass the results of their 2017 fundraising efforts, by telling the compelling story of how…

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Package Redesign

Redesign Improves Package Integrity and Reduces Cycle Time

Challenge: A national consumer products company needed a better way to run an 8.5” x 11” letter inter-stacked with an 8.5” x 15” application. Due to the dissimilar length of the two pieces, the current vendor was running the forms separately. Solution: Instead of running the two forms separately, Polaris Direct designed a one-up 8.5”…

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Format Change

Switching to a Match Mail Approach Increases ROI

Challenge: A major insurance company was seeing response rates drop on its control package and wanted a proven means of increasing response without investing time in testing a redesign. Solution: Based on experience, our Polaris Direct team recommended keeping the internal elements of the package the same using a closed face (match mail) format. This…

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