New USPS postage rates are coming, but this shouldn’t come as a surprise, especially to businesses working in the direct mail industry. Postal rates have been in a constant state of change since George Washington signed the Postal Service Act into law in 1792. Changes Are Coming. Are You Ready? As promised, the Postal Regulatory…Read Full Post
Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with more than a decade of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Every year around this time, we start thinking about the past year, and looking forward to the year to come. This year, Giving Tuesday inspired us to look back and reflect on some of the great organizations we’ve worked with over the past year, and since the company began. We’ve realized that each client we…Read Full Post
Modern businesses know that today’s marketing must be diverse. It is no longer viable to use the “spray and pray” tactic in hopes of generating leads and making a profit. While marketing to audience segments is still better than marketing without parameters, to stand out in a noisy market, today’s businesses have to get personal…Read Full Post
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about how to “reach” Millennials this and how to “market” Boomers that. It hasn’t…Read Full Post