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Generation X: The Mixtapes of Marketing

Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about how to “reach” Millennials this and how to “market” Boomers that. It hasn’t…

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