The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the only trip out of the house these days often being the walk to the mailbox, a highly-personalized piece…
Read Full PostAfter what seemed like an incredibly long spring, summer is now in full swing. It has brought us the opportunity to get out of the house and social distance on the go. To help inspire your weekend plans, we’ve put together a list of our employees’ favorite New England road trips. Just remember that no matter where the road takes you, stay safe and pack…
Read Full PostHere is some information about the steps we have taken as a company to address the novel Coronavirus (COVID-19). As COVID-19 continues to affect our world, we at Polaris Direct want to express our concern and send well wishes to all those who are effected. Our first priority is the health and well being of our employees and their families, our customers, and all those…
Read Full PostThis year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving business growth. As a result, recent studies show marketers are relying more and more heavily on technology to drive efficiencies. According to ClickZ, “Between 2018 and 2019, the average budget allocation for…
Read Full PostReflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior Managing Partner Bruce Biegel and team for eleven years now, puts out an annual report, titled “The Outlook for Data Driven Advertising & Marketing.” The report is released at Direct Marketing Club of…
Read Full PostThe Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data Accuracy Decreases Over Time According to ZoomInfo, “40% of email users change their email address…
Read Full PostAt Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach creates. Integrated multi-channel marketing campaigns can help expand audience reach and engagement, and ultimately increase ROI. People today are on the move, and to get the…
Read Full PostAmplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through November 30, 2019, USPS is offering a 2% discount off postage for mailings that incorporate Informed Delivery campaigns as part of their direct mail initiatives. What is Informed Delivery? Informed Delivery…
Read Full PostMake no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the concept of collecting user data to personalize the user experience. But, aside from offering on-demand entertainment for a fraction of the price of standard cable television providers, Netflix now has another advantage over…
Read Full PostInformed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email) of what’s coming in the mail on the day of delivery. Is Anyone Using Informed Delivery? Yes, absolutely. The service currently has over 13 million users and is adding hundreds of thousands of subscribers each…
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