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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
How to Choose Multichannel Services for Direct Mail
Direct mail works best when it is integrated into a multichannel campaign that includes digital channels like email, social, and online ads. But not all multichannel services are created equal. Proper integration can be the difference between an effective campaign and...
Building Together: Celebrating 22 Years of Polaris Direct (Part 2)
In Part 1, we shared the inspiration behind our 22nd anniversary celebration, a day devoted to creating connections. At the center of that event was a collaborative art project: a hand-painted mosaic mural created by the Polaris Direct team. Now, we’re proud to unveil the completed mural… And it turned out even better than we imagined.
Building Together: Celebrating 22 Years of Polaris Direct (Part 1)
On July 10, the Polaris Direct team gathered at the scenic Oscar Barn in beautiful Hooksett, New Hampshire, to celebrate a major milestone: 22 years in business. This day, however, wasn’t just about looking back on our accomplishments, but honoring the people that made them possible. One of the most memorable elements of the event was a collaborative mosaic mural project, where all were asked to paint a “tile” in the mosaic. No one knew what the finished painting would look like. They just had to recreate the image on the one tile as their contribution to the whole. Our mural served as a visual representation of the power of teamwork. We all worked towards a single shared goal. No two tiles were alike, and that was exactly the point.
Disrupting the Digital Natives with Direct Mail
Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social...
How Specialty Print Can Add Value and Boost Revenue
The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments? At Polaris Direct, we’ve seen increases in engagement when embellishments are added to a personalized...
What Makes Informed Delivery So Beneficial to Marketers?
a. Simple to integrate
b. Cost-effective way to add another touchpoint
c. Saves you 4% on postage
d. All the above!
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
Direct Mail with a Tech Twist
Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually appealing with storytelling content, 2) offer up testimonials, and 3) include...
It Is Not Too Late to Save 4% on Postage!
Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to connect with a consumer base of 45.9 million, reinforce your message,...
3 Tips for a Nonprofit Direct Mail Appeal
Nonprofits are consistently brainstorming new, meaningful ways to engage with their donor base, and to attract new donors to help fund their mission. Creating a strong and efficient fundraising campaign is based on one simple word: Trust. So, what strategies can help...