The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data Accuracy Decreases Over Time According…Read Full Post
Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with more than a decade of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach creates. Integrated multi-channel marketing campaigns can help expand audience reach and engagement, and ultimately increase ROI….Read Full Post
Amplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through November 30, 2019, USPS is offering a 2% discount off postage for mailings that incorporate Informed Delivery campaigns as part of…Read Full Post
Make no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the concept of collecting user data to personalize the user experience. But, aside from offering on-demand entertainment for a fraction of the price of…Read Full Post