Industry knowledge, creative trends, and the latest technologies.

Keep Your Data Clean

The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data Accuracy Decreases Over Time According…

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Combining Email and Direct Mail for Maximum ROI

At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach creates. Integrated multi-channel marketing campaigns can help expand audience reach and engagement, and ultimately increase ROI….

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