Industry knowledge, creative trends, and the latest technologies.

It Is Not Too Late to Save 4% on Postage!

Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to connect with a consumer base of 45.9 million, reinforce your message, expand reach, and save money. Why should you use Informed Delivery for your next…

Read Full Post

3 Tips for a Nonprofit Direct Mail Appeal

Nonprofits are consistently brainstorming new, meaningful ways to engage with their donor base, and to attract new donors to help fund their mission. Creating a strong and efficient fundraising campaign is based on one simple word: Trust. So, what strategies can help build trust and make a nonprofit direct mail appeal successful? Create an Emotional…

Read Full Post

3 Tips for Marketers in a Difficult Economy

With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to help you do just that: Practice good data hygiene. Cleansing your database of outdated and inaccurate records helps improve accuracy, increase effectiveness,…

Read Full Post

3 Trends Marketers Should Consider in 2022

Social Responsibility Millennials have led the charge in considering WHO they’re buying from – not just WHAT they’re buying – and this trend continues as Gen Z enters the consumer conversation. Brands that are trying to limit their environmental impact or support a humanitarian cause are more appealing to these consumers who are newly armed…

Read Full Post