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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Building Together: Celebrating 22 Years of Polaris Direct (Part 2)
In Part 1, we shared the inspiration behind our 22nd anniversary celebration, a day devoted to creating connections. At the center of that event was a collaborative art project: a hand-painted mosaic mural created by the Polaris Direct team. Now, we’re proud to unveil the completed mural… And it turned out even better than we imagined.
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting...
Direct Mail with a Tech Twist
Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually...
It Is Not Too Late to Save 4% on Postage!
Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to...
2021 Forecast: 100% Chance of Direct Mail
The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the...
Maximizing Efficiencies Through Strategic Partnerships
This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving business growth. As a result, recent studies show marketers are relying...
The Winterberry Group’s Annual Report is Out!
Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior Managing Partner Bruce Biegel and team for eleven years now, puts out an...
Keep Your Data Clean
The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data...
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach...
Combining the Power of Direct Mail and Digital Marketing with Informed Delivery
Amplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through November 30, 2019, USPS is offering a 2% discount off postage for...