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Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.

From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.

Featured Insight

3 Tips for a Nonprofit Direct Mail Appeal

3 Tips for a Nonprofit Direct Mail Appeal

Nonprofits are consistently brainstorming new, meaningful ways to engage with their donor base, and to attract new donors to help fund their mission. Creating a strong and efficient fundraising...

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3 Tips for Marketers in a Difficult Economy

3 Tips for Marketers in a Difficult Economy

With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to...

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3 Trends Marketers Should Consider in 2022

3 Trends Marketers Should Consider in 2022

Social Responsibility Millennials have led the charge in considering WHO they’re buying from – not just WHAT they’re buying – and this trend continues as Gen Z enters the consumer conversation....

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Keep Your Data Clean

Keep Your Data Clean

The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data...

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Combining Email and Direct Mail for Maximum ROI

Combining Email and Direct Mail for Maximum ROI

At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach...

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Your Mailbox Just Went Digital!

Your Mailbox Just Went Digital!

Informed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email) of what’s coming in the mail on the day of delivery. Is Anyone Using...

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2019 Forecast: Cloudy with a Chance of Growth

2019 Forecast: Cloudy with a Chance of Growth

What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At...

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