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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Meet the Mailer: A Conversation with Judith Maloy
Judith Maloy, Polaris Direct’s Director and CEO, recently sat down for an episode of the Meet The Mailers direct mail podcast from Who’s Mailing What!. In it she shared her perspective on innovation, leadership, and what it takes to drive performance in today’s...
3 Key Reasons to Integrate Performance Marketing
Direct mail, or as we like to call it, Performance Marketing, offers distinct advantages that digital channels just can’t match. Here are three key reasons why businesses should...
Maximizing Sustainability Amid Evolving Environmental Conditions
This PRINTING United Alliance article explores how more printers are now paying attention to how the climate outside impacts what’s happening inside their facilities. How can they make smart business decisions? Follow the data.
How Specialty Print Can Add Value and Boost Revenue
The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments? At Polaris Direct, we’ve seen...
3 Tips for Marketers in a Difficult Economy
With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to help you do just that: Practice good data hygiene. Cleansing your...
3 Trends Marketers Should Consider in 2022
Social Responsibility Millennials have led the charge in considering WHO they’re buying from – not just WHAT they’re buying – and this trend continues as Gen Z enters the consumer conversation. Brands that are trying to limit their environmental impact or support a...
QR Codes are Big Enough for the Big Game!
If you thought QR codes were already having a moment, they’re having an even bigger moment now thanks to the Coinbase commercial that ran during Super Bowl LVI. Over 92 million of us were tuned into the Super Bowl according to Sports Media Watch. Within the first few...
2022 USPS Promotions Help Mailers Save on Postage!
Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility requirements are slightly different. The good news is that many of the...
2021 Forecast: 100% Chance of Direct Mail
The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the...
Maximizing Efficiencies Through Strategic Partnerships
This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving business growth. As a result, recent studies show marketers are relying...