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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Disrupting the Digital Natives with Direct Mail
Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social media, and mobile phones at their fingertips. With spending power of...
QR Codes are Big Enough for the Big Game!
If you thought QR codes were already having a moment, they’re having an even bigger moment now thanks to the Coinbase commercial that ran during Super Bowl LVI. Over 92 million of us were tuned into...
2022 USPS Promotions Help Mailers Save on Postage!
Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility...
2021 Forecast: 100% Chance of Direct Mail
The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and...
Getting Personal with High-Speed, 4-Color Variable-Data Inkjet Printing
Modern businesses know that today’s marketing must be diverse. It is no longer viable to use the “spray and pray” tactic in hopes of generating leads and making a profit. While marketing to audience segments is still better than marketing without parameters, to stand...
Generation X: The Mixtapes of Marketing
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about...
Importance of Women Entrepreneurs
Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she ordered the posters for her friends and became a distributor, she...
The Omni-Channel Experience
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career...
5 Tips to Help Your Corporate Holiday Giving
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception...
Data Security Comes First
In today’s world of big data, changing technology, and hacker threats, security of information is on everyone’s mind—and for good reason. In the news, you often hear of data breaches that jeopardize customer or patient privacy. Recently reported, a medical records...