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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
How Specialty Print Can Add Value and Boost Revenue
The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments? At Polaris Direct, we’ve seen increases in engagement when embellishments are added to a personalized...
Maximizing Efficiencies Through Strategic Partnerships
This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving...
The Winterberry Group’s Annual Report is Out!
Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior...
Keep Your Data Clean
The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts....
The Omni-Channel Experience
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career...
5 Tips to Help Your Corporate Holiday Giving
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception...
Data Security Comes First
In today’s world of big data, changing technology, and hacker threats, security of information is on everyone’s mind—and for good reason. In the news, you often hear of data breaches that jeopardize customer or patient privacy. Recently reported, a medical records...
Direct Mail: An Anchor in the Digital Storm
A digital storm has taken over the world of marketing, with strong waves of technology and a battering of information leaving some marketers lost at sea. What’s strong enough to keep us all from drifting away? An anchor, and that anchor is direct mail. I don’t know...
What My Foster Dogs Taught Me About Management
In the business world, “Leave your personal life at home” is a common mantra. But Polaris Direct GM of Client Services Jodi Mackie believes that it’s important to blend the personal with the professional. Read on for more of Mackie’s insights. Believe it or not, we...
Work Smarter With Messagepoint
Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes All of the above If you answered any (or all) of the above, you’re...