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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Direct Mail Marketing DOs and DON’Ts
Direct mail remains one of the most powerful marketing channels available today. But power without precision is wasted postage. Here’s your practical guide to maximizing your next direct mail campaign.
What Makes Informed Delivery So Beneficial to Marketers?
a. Simple to integrate
b. Cost-effective way to add another touchpoint
c. Saves you 4% on postage
d. All the above!
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting...
Direct Mail with a Tech Twist
Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually...
The Winterberry Group’s Annual Report is Out!
Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior Managing Partner Bruce Biegel and team for eleven years now, puts out an...
Keep Your Data Clean
The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data...
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach...
Combining the Power of Direct Mail and Digital Marketing with Informed Delivery
Amplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through November 30, 2019, USPS is offering a 2% discount off postage for...
Best Practices for Personalized Marketing You Can Learn From Netflix
Make no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the concept of collecting user data to personalize the user experience....
Your Mailbox Just Went Digital!
Informed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email) of what’s coming in the mail on the day of delivery. Is Anyone Using...