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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Five Practical Ways to Incorporate AI into Your Next Direct Marketing Campaign
At Polaris Direct, we’re always exploring new ways to help our clients achieve better results through more effective and efficient marketing. Artificial Intelligence (AI) is one of the most powerful tools driving innovation today, helping marketers refine strategies,...
Direct Mail with a Tech Twist
Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually...
It Is Not Too Late to Save 4% on Postage!
Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to...
3 Tips for a Nonprofit Direct Mail Appeal
Nonprofits are consistently brainstorming new, meaningful ways to engage with their donor base, and to attract new donors to help fund their mission. Creating a strong and efficient fundraising...
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach...
Combining the Power of Direct Mail and Digital Marketing with Informed Delivery
Amplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through November 30, 2019, USPS is offering a 2% discount off postage for...
Best Practices for Personalized Marketing You Can Learn From Netflix
Make no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the concept of collecting user data to personalize the user experience....
Your Mailbox Just Went Digital!
Informed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email) of what’s coming in the mail on the day of delivery. Is Anyone Using...
2019 Forecast: Cloudy with a Chance of Growth
What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At...
What’s in Your Mailbox? Part 1: Looking Back at the Hottest Direct Mail Trends
With a new year underway, Polaris Direct is on a continued mission to find new and better ways to serve our direct marketing customers. We find that looking at past trends is a great way to learn how to improve in the future, so we saved some of our favorite pieces of...