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Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.

From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.

Featured Insight

Building Together: Celebrating 22 Years of Polaris Direct (Part 1)

On July 10, the Polaris Direct team gathered at the scenic Oscar Barn in beautiful Hooksett, New Hampshire, to celebrate a major milestone: 22 years in business. This day, however, wasn’t just about looking back on our accomplishments, but honoring the people that made them possible. One of the most memorable elements of the event was a collaborative mosaic mural project, where all were asked to paint a “tile” in the mosaic. No one knew what the finished painting would look like. They just had to recreate the image on the one tile as their contribution to the whole. Our mural served as a visual representation of the power of teamwork. We all worked towards a single shared goal. No two tiles were alike, and that was exactly the point.

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The Direct Mail Revolution is Now!

The Direct Mail Revolution is Now!

1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...

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Direct Mail with a Tech Twist

Direct Mail with a Tech Twist

Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually appealing with storytelling content, 2) offer up testimonials, and 3) include...

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It Is Not Too Late to Save 4% on Postage!

It Is Not Too Late to Save 4% on Postage!

Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to connect with a consumer base of 45.9 million, reinforce your message,...

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3 Tips for a Nonprofit Direct Mail Appeal

3 Tips for a Nonprofit Direct Mail Appeal

Nonprofits are consistently brainstorming new, meaningful ways to engage with their donor base, and to attract new donors to help fund their mission. Creating a strong and efficient fundraising campaign is based on one simple word: Trust. So, what strategies can help...

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3 Tips for Marketers in a Difficult Economy

3 Tips for Marketers in a Difficult Economy

With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to help you do just that: Practice good data hygiene. Cleansing your...

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