Insights from Polaris Direct
The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data...
Make no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the concept of collecting user data to personalize the user experience....
What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At...
New USPS postage rates are coming, but this shouldn’t come as a surprise, especially to businesses working in the direct mail industry. Postal rates have been in a constant state of change since George Washington signed the Postal Service Act into law in 1792. Changes...
Every year around this time, we start thinking about the past year, and looking forward to the year to come. This year, Giving Tuesday inspired us to look back and reflect on some of the great organizations we've worked with over the past year, and since the company...
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about...
