The other week I asked my 16 year old to mail a letter, and was stunned to realize that he did not know that you could put an outgoing first class stamped letter in the mailbox, put the flag up and have the USPS letter carrier, pick it up and deliver it. Simple, convenient and…
The Direct Mail Industry is one of the few industries where the interests of the “green movement” and those of good business align. While this assertion might not seem intuitive at first, it is important to examine the industry away from one line jabs on the side of a Stonyfield yogurt cup (ironically made of…
1. Creative Thinking A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well. 2. Innovative Solutions Which company would you rather hire: One that says “You can’t do that!”…
In our industry, mail schedules are used to project the completion dates of critical steps that must be met in order to mail on time. As the project moves from concept to tangible mail piece, the schedule is adjusted to meet changing circumstances. Creative may be revised; data delayed; approvals held up. What never changes…
There’s tremendous value in working with a lettershop that provides solutions, understands ROI and embraces technology. Fact is, such lettershops can take a potentially complex mailing, figure out how to make it more efficient and cost-effective for you, and ultimately pull it off without a hitch. Other lettershops just don’t have what it takes. Knowing…
Polaris Direct is a full-service lettershop and printing company specializing in high-volume direct mail processing for Fortune 500 companies and direct marketing agencies. We integrate innovative resources and patented technologies into 1:1 marketing campaigns, and we take a consultative approach to partnering with our clients for maximum ROI. Polaris Direct is a WBENC-certified diversity supplier with HITRUST CSF certification and ISO 27001 certification for data management and security, as well as SOC 2 Type II compliance and HIPAA compliance.