Insights from Polaris Direct
In Part 1, we shared the inspiration behind our 22nd anniversary celebration, a day devoted to creating connections. At the center of that event was a collaborative art project: a hand-painted mosaic mural created by the Polaris Direct team. Now, we’re proud to unveil the completed mural… And it turned out even better than we imagined.
On July 10, the Polaris Direct team gathered at the scenic Oscar Barn in beautiful Hooksett, New Hampshire, to celebrate a major milestone: 22 years in business. This day, however, wasn’t just about looking back on our accomplishments, but honoring the people that made them possible. One of the most memorable elements of the event was a collaborative mosaic mural project, where all were asked to paint a “tile” in the mosaic. No one knew what the finished painting would look like. They just had to recreate the image on the one tile as their contribution to the whole. Our mural served as a visual representation of the power of teamwork. We all worked towards a single shared goal. No two tiles were alike, and that was exactly the point.
Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social media, and mobile phones at their fingertips. With spending power of...
Direct mail, or as we like to call it, Performance Marketing, offers distinct advantages that digital channels just can’t match. Here are three key reasons why businesses should integrate direct mail into their marketing strategies: 1. Higher Engagement...
a. Simple to integrate
b. Cost-effective way to add another touchpoint
c. Saves you 4% on postage
d. All the above!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
