innovative direct marketing & printing solutions
Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Disrupting the Digital Natives with Direct Mail
Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social media, and mobile phones at their fingertips. With spending power of...
The Winterberry Group’s Annual Report is Out!
Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior...
Keep Your Data Clean
The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts....
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we...
A Look at Postal Changes: Part 1
The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22. Hold on to your hats—postal rates are changing again. Last April, we all breathed a collective sigh of relief when rates dropped for the first time in...
PostaLink: Better Marketing, Better Results
Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed to the nines in garland and holly. Children are busy scratching out...
Direct Mail Testing: Rules of the Road
High school students everywhere loathe it. College students loathe it even more. But alas, testing is part of life…and if we allow it to be, it’s actually a pretty awesome part (well, perhaps more awesome for marketers than for college kids). And while standardized...
In Baseball & Business, Leadership Makes the Team
The 2012 Red Sox were a disaster. As a die-hard Sox fan, it brings me no great joy to say that, but it’s the cold, hard truth. The season began with high hopes. The roster was stacked with future Hall of Famers. Ace Josh Beckett, slugger David Ortiz, infield phenom...
Turning Innovative Ideas Into Innovative Solutions
Innovative. Imaginative. Inspired. It’s not just our tagline. It’s our way of thinking at Polaris Direct. It’s the cornerstone of our culture. In the spring of 2003, Polaris opened its doors with just five employees and a vision of creating a better lettershop. It is...
For The Love Of Mail
As a child growing up in rural New Hampshire, going to get the mail was an occasion. For some reason or another, our mailbox was located about a mile away from our house, so my siblings and I would often strap on our helmets, hop on our bikes, and tear down the dirt...