innovative direct marketing & printing solutions
Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Building Together: Celebrating 22 Years of Polaris Direct (Part 2)
In Part 1, we shared the inspiration behind our 22nd anniversary celebration, a day devoted to creating connections. At the center of that event was a collaborative art project: a hand-painted mosaic mural created by the Polaris Direct team. Now, we’re proud to unveil the completed mural… And it turned out even better than we imagined.
QR Codes are Big Enough for the Big Game!
If you thought QR codes were already having a moment, they’re having an even bigger moment now thanks to the Coinbase commercial that ran during Super Bowl LVI. Over 92 million of us were tuned into...
2022 USPS Promotions Help Mailers Save on Postage!
Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility...
2021 Forecast: 100% Chance of Direct Mail
The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and...
The Omni-Channel Experience
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career...
5 Tips to Help Your Corporate Holiday Giving
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception...
Data Security Comes First
In today’s world of big data, changing technology, and hacker threats, security of information is on everyone’s mind—and for good reason. In the news, you often hear of data breaches that jeopardize customer or patient privacy. Recently reported, a medical records...
Direct Mail: An Anchor in the Digital Storm
A digital storm has taken over the world of marketing, with strong waves of technology and a battering of information leaving some marketers lost at sea. What’s strong enough to keep us all from drifting away? An anchor, and that anchor is direct mail. I don’t know...
What My Foster Dogs Taught Me About Management
In the business world, “Leave your personal life at home” is a common mantra. But Polaris Direct GM of Client Services Jodi Mackie believes that it’s important to blend the personal with the professional. Read on for more of Mackie’s insights. Believe it or not, we...
Work Smarter With Messagepoint
Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes All of the above If you answered any (or all) of the above, you’re...