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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Maximizing Sustainability Amid Evolving Environmental Conditions
This PRINTING United Alliance article explores how more printers are now paying attention to how the climate outside impacts what’s happening inside their facilities. How can they make smart business decisions? Follow the data.
The Winterberry Group’s Annual Report is Out!
Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior...
Keep Your Data Clean
The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts....
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we...
What My Foster Dogs Taught Me About Management
In the business world, “Leave your personal life at home” is a common mantra. But Polaris Direct GM of Client Services Jodi Mackie believes that it’s important to blend the personal with the professional. Read on for more of Mackie’s insights. Believe it or not, we...
Work Smarter With Messagepoint
Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes All of the above If you answered any (or all) of the above, you’re...
A Look at Postal Changes: Part 2
The following is Part 2 of a two-part series on 2017 postal rate changes. Read Part 1. Postal rates may have changed, but one thing that won’t change is our commitment to helping you find innovative solutions and save money on postage at the same time. So without...
A Look at Postal Changes: Part 1
The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22. Hold on to your hats—postal rates are changing again. Last April, we all breathed a collective sigh of relief when rates dropped for the first time in...
PostaLink: Better Marketing, Better Results
Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed to the nines in garland and holly. Children are busy scratching out...
Direct Mail Testing: Rules of the Road
High school students everywhere loathe it. College students loathe it even more. But alas, testing is part of life…and if we allow it to be, it’s actually a pretty awesome part (well, perhaps more awesome for marketers than for college kids). And while standardized...