innovative direct marketing & printing solutions
Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
What Makes Informed Delivery So Beneficial to Marketers?
a. Simple to integrate
b. Cost-effective way to add another touchpoint
c. Saves you 4% on postage
d. All the above!
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we...
Combining the Power of Direct Mail and Digital Marketing with Informed Delivery
Amplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through...
Best Practices for Personalized Marketing You Can Learn From Netflix
Make no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the...
A Look at Postal Changes: Part 2
The following is Part 2 of a two-part series on 2017 postal rate changes. Read Part 1. Postal rates may have changed, but one thing that won’t change is our commitment to helping you find innovative solutions and save money on postage at the same time. So without...
A Look at Postal Changes: Part 1
The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22. Hold on to your hats—postal rates are changing again. Last April, we all breathed a collective sigh of relief when rates dropped for the first time in...
PostaLink: Better Marketing, Better Results
Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed to the nines in garland and holly. Children are busy scratching out...
Direct Mail Testing: Rules of the Road
High school students everywhere loathe it. College students loathe it even more. But alas, testing is part of life…and if we allow it to be, it’s actually a pretty awesome part (well, perhaps more awesome for marketers than for college kids). And while standardized...
In Baseball & Business, Leadership Makes the Team
The 2012 Red Sox were a disaster. As a die-hard Sox fan, it brings me no great joy to say that, but it’s the cold, hard truth. The season began with high hopes. The roster was stacked with future Hall of Famers. Ace Josh Beckett, slugger David Ortiz, infield phenom...
Turning Innovative Ideas Into Innovative Solutions
Innovative. Imaginative. Inspired. It’s not just our tagline. It’s our way of thinking at Polaris Direct. It’s the cornerstone of our culture. In the spring of 2003, Polaris opened its doors with just five employees and a vision of creating a better lettershop. It is...