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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
5 Trends Shaping Direct Marketing in 2026
As digital channels grow increasingly saturated, privacy regulations tighten, and marketers face pressure to do more with disciplined budgets, direct marketing is entering 2026 with renewed strategic importance. Industry forecasts show overall marketing spend continuing to grow modestly, putting greater emphasis on effectiveness and integration.
3 Tips for Marketers in a Difficult Economy
With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to...
3 Trends Marketers Should Consider in 2022
Social Responsibility Millennials have led the charge in considering WHO they’re buying from – not just WHAT they’re buying – and this trend continues as Gen Z enters the consumer conversation....
QR Codes are Big Enough for the Big Game!
If you thought QR codes were already having a moment, they’re having an even bigger moment now thanks to the Coinbase commercial that ran during Super Bowl LVI. Over 92 million of us were tuned into...
Generation X: The Mixtapes of Marketing
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about...
Importance of Women Entrepreneurs
Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she ordered the posters for her friends and became a distributor, she...
The Omni-Channel Experience
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career...
5 Tips to Help Your Corporate Holiday Giving
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception...
Data Security Comes First
In today’s world of big data, changing technology, and hacker threats, security of information is on everyone’s mind—and for good reason. In the news, you often hear of data breaches that jeopardize customer or patient privacy. Recently reported, a medical records...
Direct Mail: An Anchor in the Digital Storm
A digital storm has taken over the world of marketing, with strong waves of technology and a battering of information leaving some marketers lost at sea. What’s strong enough to keep us all from drifting away? An anchor, and that anchor is direct mail. I don’t know...