Industry knowledge, creative trends, and the latest technologies.
Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with more than a decade of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Here is some information about the steps we have taken as a company to address the novel Coronavirus (COVID-19). As COVID-19 continues to affect our world, we at Polaris Direct want to express our concern and send well wishes to all those who are effected. Our first priority is the health and well being of…
This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving business growth. As a result, recent studies show marketers are relying more and more heavily on technology to drive efficiencies. According to…
Reflecting on 2019 Trends Anyone in the marketing and advertising industries seeking to be in-the-know for 2020 should get their hands on this report, STAT. The Winterberry Group, led by Senior Managing Partner Bruce Biegel and team for eleven years now, puts out an annual report, titled “The Outlook for Data Driven Advertising &…
The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data Accuracy Decreases Over Time According…
Polaris Direct is a full-service lettershop and printing company specializing in high-volume direct mail processing for Fortune 500 companies and direct marketing agencies. We integrate innovative resources and patented technologies into 1:1 marketing campaigns, and we take a consultative approach to partnering with our clients for maximum ROI. Polaris Direct is a WBENC-certified diversity supplier with HITRUST CSF certification and ISO 27001 certification for data management and security, as well as SOC 2 Type II compliance and HIPAA compliance.