Insights from Polaris Direct
Direct mail is a science. Let me rephrase that—successful direct mail is a science. It takes time and consideration. It takes creativity, patience, and detailed analysis to gain an understanding of what works and what doesn’t. As industry experts, we’ve been part of...
From dimensional mailers to oversized envelopes and the more traditional #10 window envelope package, when it comes to direct mail, the options are (almost) endless. Today, however, we’re focusing on the self-mailer as an essential ingredient in your recipe for a...
Why is it lettershops are contacted only as a project is nearing completion? At that point the chosen lettershop is charged with facilitating production and ensuring the job is printed, processed and mailed on time. It is, essentially, the last step before the USPS...
