Resources

References, tools, and solutions for informed decision-making and effective marketing campaigns.

Discover our direct marketing solutions

Our clients choose Polaris Direct because we add value and expertise that goes far beyond the capabilities of a traditional lettershop. As your partner in creating responsive direct mail campaigns, we continuously share that expertise with you.

Our Direct Marketer’s Toolbox provides everything you need to succeed, including:

  • Tips for optimizing your mailings
  • How to create mail campaigns that integrate all marketing channels
  • Industry resources, such as barcoding references and postal rate cards
  • Measurements and conversions for the mail
  • Useful downloadable tools and reference guides

 

Download our Equipment List here.

Visit our Insights section for info on the latest technologies, tips for postal optimization, design recommendations, and industry updates.