From reference guides, to planning tools, to newsletters full of tips for optimizing your direct marketing campaigns, our Direct Marketer’s Toolbox is packed with solutions.
Sign up to be on our mailing list to receive future issues of our newsletter, DM Innovations, postal rate cards, white papers, and more.
While the benefits of inkjet technology are many — shortened project turnaround times, unlimited versioning, cost savings — its primary value lies in the ability to personalize messaging. Inkjet offers the opportunity for brands to achieve one-to-one dialog with customers and prospects, which is proven to increase response. Read more
Pragmatic Personalization: Being Direct in an Age of Relevant Marketing
Customers and prospects are exposed to 5,000 advertising messages a day, or more. Marketers have long known that addressing them by name, and tailoring communications to their circumstances, offers a better shot at “connecting” with individuals through all that noise, generating leads, making sales and building loyal customer relationships. Personalization is not a shortcut to relevancy, but it sure helps. It’s an attention-getter, and a tactic that continues to prove itself by increasing ROI. Read more