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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
2022 USPS Promotions Help Mailers Save on Postage!
Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility requirements are slightly different. The good news is that many of the...
Dating and Direct Marketing: What They Have in Common
We’ve all heard them—disastrous relationship stories. From bad first dates to bad breakups, dating is a tenuous world, one that must be navigated carefully and skillfully. The same is true for...
In This Age of Marketing, Does Age Matter?
Question: What do a 20-year-old college student and a 34-year-old first-time mom have in common? Answer: Not a whole lot, other than the fact that they have been deemed Millennials. And because...
Paper: the fifth color
Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized...
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