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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
2022 USPS Promotions Help Mailers Save on Postage!
Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility requirements are slightly different. The good news is that many of the...
Five Musts for Direct Mail Fundraising
What do the USO, Smile Train, American Cancer Society and many other large (and small) non-profits have in common? It's not just that they provide life-changing services or that they are household...
What Will You Do With the Gift of Lower Postage?
It took more than two years, but the day finally came. April 10 marked a momentous occasion when the 4.3% surcharge on postal rates was rolled back—if I listen closely, I can almost hear sighs of...
Best Practices for Keeping Your Data Files Clean
As they say, “Spring has sprung and the grass is ‘ris…now start scrubbing.” Well, maybe the saying doesn’t end quite like that, but spring cleaning is one of those necessary evils we all have to...
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