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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
Generation X: The Mixtapes of Marketing
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age....
Importance of Women Entrepreneurs
Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she...
The Omni-Channel Experience
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This...
6 Things to Look For In A Lettershop – It Really Is More Than Just Price
1. Creative Thinking A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well. 2. Innovative Solutions...
Are You Rushing to Failure? Blown Schedule? The Solution Isn’t to Compromise Quality
In our industry, mail schedules are used to project the completion dates of critical steps that must be met in order to mail on time. As the project moves from concept to tangible mail piece, the schedule is adjusted to meet changing circumstances. Creative may be...
Get Personal With Your Lettershop
Why is it lettershops are contacted only as a project is nearing completion? At that point the chosen lettershop is charged with facilitating production and ensuring the job is printed, processed and mailed on time. It is, essentially, the last step before the USPS...
All Lettershops Aren’t Created Equal
There’s tremendous value in working with a lettershop that provides solutions, understands ROI and embraces technology. Fact is, such lettershops can take a potentially complex mailing, figure out how to make it more efficient and cost-effective for you, and...