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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Direct Mail with a Tech Twist
Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually appealing with storytelling content, 2) offer up testimonials, and 3) include...
Importance of Women Entrepreneurs
Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she...
The Omni-Channel Experience
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This...
5 Tips to Help Your Corporate Holiday Giving
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct,...
Are You Rushing to Failure? Blown Schedule? The Solution Isn’t to Compromise Quality
In our industry, mail schedules are used to project the completion dates of critical steps that must be met in order to mail on time. As the project moves from concept to tangible mail piece, the schedule is adjusted to meet changing circumstances. Creative may be...
Get Personal With Your Lettershop
Why is it lettershops are contacted only as a project is nearing completion? At that point the chosen lettershop is charged with facilitating production and ensuring the job is printed, processed and mailed on time. It is, essentially, the last step before the USPS...
All Lettershops Aren’t Created Equal
There’s tremendous value in working with a lettershop that provides solutions, understands ROI and embraces technology. Fact is, such lettershops can take a potentially complex mailing, figure out how to make it more efficient and cost-effective for you, and...