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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Building Together: Celebrating 22 Years of Polaris Direct (Part 2)
In Part 1, we shared the inspiration behind our 22nd anniversary celebration, a day devoted to creating connections. At the center of that event was a collaborative art project: a hand-painted mosaic mural created by the Polaris Direct team. Now, we’re proud to unveil the completed mural… And it turned out even better than we imagined.
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we...
Combining the Power of Direct Mail and Digital Marketing with Informed Delivery
Amplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through...
Best Practices for Personalized Marketing You Can Learn From Netflix
Make no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the...
Best Practices for Keeping Your Data Files Clean
As they say, “Spring has sprung and the grass is ‘ris…now start scrubbing.” Well, maybe the saying doesn’t end quite like that, but spring cleaning is one of those necessary evils we all have to tackle around this time of year. After we kick off the dust and haul out...
Five MORE Tips for a Successful Direct Mail Program
Last year, we shared five tips for successful direct mail. Today, I’ve got five more: Allow no sacred cows. Perhaps you’ve been mailing the same control package for a decade—it’s been working great, there’s been no reason to change course. But if (and/or when) it...
Dating and Direct Marketing: What They Have in Common
We’ve all heard them—disastrous relationship stories. From bad first dates to bad breakups, dating is a tenuous world, one that must be navigated carefully and skillfully. The same is true for direct marketing. One misstep with a prospect (perhaps you talked about...
In This Age of Marketing, Does Age Matter?
Question: What do a 20-year-old college student and a 34-year-old first-time mom have in common? Answer: Not a whole lot, other than the fact that they have been deemed Millennials. And because they’re both Millennials, you can market to them in exactly the same way,...
Paper: the fifth color
Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized one-to-one communications. But for Variable Data Printing (VDP) to be...
Powerful Postage
Marketers everywhere, rejoice. The search for higher response rates is over. And in fact, the answer is hidden on every single direct mail appeal you send. Though it is often overlooked as just a necessary—essential, actually—part of a direct mail piece, postage...