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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Maximizing Sustainability Amid Evolving Environmental Conditions
This PRINTING United Alliance article explores how more printers are now paying attention to how the climate outside impacts what’s happening inside their facilities. How can they make smart business decisions? Follow the data.
2019 Forecast: Cloudy with a Chance of Growth
What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy...
What’s in Your Mailbox? Part 1: Looking Back at the Hottest Direct Mail Trends
With a new year underway, Polaris Direct is on a continued mission to find new and better ways to serve our direct marketing customers. We find that looking at past trends is a great way to learn...
2019 USPS Postage Rate Increases Are Coming: Here’s What to Expect
New USPS postage rates are coming, but this shouldn’t come as a surprise, especially to businesses working in the direct mail industry. Postal rates have been in a constant state of change since...
Paper: the fifth color
Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized one-to-one communications. But for Variable Data Printing (VDP) to be...
Powerful Postage
Marketers everywhere, rejoice. The search for higher response rates is over. And in fact, the answer is hidden on every single direct mail appeal you send. Though it is often overlooked as just a necessary—essential, actually—part of a direct mail piece, postage...
Five Tips for a Successful Direct Mail Program
Direct mail is a science. Let me rephrase that—successful direct mail is a science. It takes time and consideration. It takes creativity, patience, and detailed analysis to gain an understanding of what works and what doesn’t. As industry experts, we’ve been part of...
Pack a Punch: the Power of the Self-mailer
From dimensional mailers to oversized envelopes and the more traditional #10 window envelope package, when it comes to direct mail, the options are (almost) endless. Today, however, we’re focusing on the self-mailer as an essential ingredient in your recipe for a...
Direct Mail: The Superhero of Your Multi-Channel Campaign.
As spinach is to Popeye, digital technology is to direct mail. Yes, you read that right. From augmented reality to QR codes, and most recently, high-speed, variable data printing, digital technology has transformed the mail—much like spinach transforms Popeye. How,...
Direct Mail Makes a Comeback, Becomes More Like Digital – Partner Voices
According to the Winterberry Group, direct mail spending will continue to grow in 2015 to a $45.7 billion market, and it is increasingly looked to as a higher impact channel that cuts through the clutter of digital marketing. There are a couple ways digital has...