Insights from Polaris Direct
Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized one-to-one communications. But for Variable Data Printing (VDP) to be...
As spinach is to Popeye, digital technology is to direct mail. Yes, you read that right. From augmented reality to QR codes, and most recently, high-speed, variable data printing, digital technology has transformed the mail—much like spinach transforms Popeye. How,...
According to the Winterberry Group, direct mail spending will continue to grow in 2015 to a $45.7 billion market, and it is increasingly looked to as a higher impact channel that cuts through the clutter of digital marketing. There are a couple ways digital has...
The other week I asked my 16 year old to mail a letter, and was stunned to realize that he did not know that you could put an outgoing first class stamped letter in the mailbox, put the flag up and have the USPS letter carrier, pick it up and deliver it. Simple,...
The Direct Mail Industry is one of the few industries where the interests of the “green movement” and those of good business align. While this assertion might not seem intuitive at first, it is important to examine the industry away from one line jabs on the side of a...
1. Creative Thinking A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well. 2. Innovative Solutions...
