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Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.

From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.

Featured Insight

Building Together: Celebrating 22 Years of Polaris Direct (Part 2)

In Part 1, we shared the inspiration behind our 22nd anniversary celebration, a day devoted to creating connections. At the center of that event was a collaborative art project: a hand-painted mosaic mural created by the Polaris Direct team. Now, we’re proud to unveil the completed mural… And it turned out even better than we imagined.

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Building Together: Celebrating 22 Years of Polaris Direct (Part 1)

Building Together: Celebrating 22 Years of Polaris Direct (Part 1)

On July 10, the Polaris Direct team gathered at the scenic Oscar Barn in beautiful Hooksett, New Hampshire, to celebrate a major milestone: 22 years in business. This day, however, wasn’t just about looking back on our accomplishments, but honoring the people that made them possible. One of the most memorable elements of the event was a collaborative mosaic mural project, where all were asked to paint a “tile” in the mosaic. No one knew what the finished painting would look like. They just had to recreate the image on the one tile as their contribution to the whole. Our mural served as a visual representation of the power of teamwork. We all worked towards a single shared goal. No two tiles were alike, and that was exactly the point.

read more
Building Together: Celebrating 22 Years of Polaris Direct (Part 2)

Building Together: Celebrating 22 Years of Polaris Direct (Part 2)

In Part 1, we shared the inspiration behind our 22nd anniversary celebration, a day devoted to creating connections. At the center of that event was a collaborative art project: a hand-painted mosaic mural created by the Polaris Direct team. Now, we’re proud to unveil the completed mural… And it turned out even better than we imagined.

read more
Building Together: Celebrating 22 Years of Polaris Direct (Part 1)

Building Together: Celebrating 22 Years of Polaris Direct (Part 1)

On July 10, the Polaris Direct team gathered at the scenic Oscar Barn in beautiful Hooksett, New Hampshire, to celebrate a major milestone: 22 years in business. This day, however, wasn’t just about looking back on our accomplishments, but honoring the people that made them possible. One of the most memorable elements of the event was a collaborative mosaic mural project, where all were asked to paint a “tile” in the mosaic. No one knew what the finished painting would look like. They just had to recreate the image on the one tile as their contribution to the whole. Our mural served as a visual representation of the power of teamwork. We all worked towards a single shared goal. No two tiles were alike, and that was exactly the point.

read more
Disrupting the Digital Natives with Direct Mail

Disrupting the Digital Natives with Direct Mail

Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social media, and mobile phones at their fingertips.  With spending power of...

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3 Key Reasons to Integrate Performance Marketing

3 Key Reasons to Integrate Performance Marketing

    Direct mail, or as we like to call it, Performance Marketing, offers distinct advantages that digital channels just can’t match. Here are three key reasons why businesses should integrate direct mail into their marketing strategies: 1. Higher Engagement...

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How Specialty Print Can Add Value and Boost Revenue

How Specialty Print Can Add Value and Boost Revenue

The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments?   At Polaris Direct, we’ve seen increases in engagement when embellishments are added to a personalized...

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