Industry knowledge, creative trends, and the latest technologies.
Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with more than a decade of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments? At Polaris Direct, we’ve seen increases in engagement when embellishments are added to a personalized direct mail piece – whether it be incorporating a fifth color with specialty toners,…
a. Simple to integrate b. Cost-effective way to add another touchpoint c. Saves you 4% on postage d. All the above! Answer: All the Above! SIMPLE TO INTEGRATE Adding Informed Delivery to your direct mail campaign is so easy, that it’s a no brainer! The minimum requirement to turn what would otherwise be just a…
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s Winterberry Group Annual Outlook Report, a slight, overall decrease…
Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually appealing with storytelling content, 2) offer up testimonials, and 3) include personalized messaging. All these principles still apply, but…
Polaris Direct is a full-service lettershop and printing company specializing in high-volume direct mail processing for Fortune 500 companies and direct marketing agencies. We integrate innovative resources and patented technologies into 1:1 marketing campaigns, and we take a consultative approach to partnering with our clients for maximum ROI. Polaris Direct is a WBENC-certified diversity supplier with HITRUST CSF certification and ISO 27001 certification for data management and security, as well as SOC 2 Type II compliance and HIPAA compliance.