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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
Your Mailbox Just Went Digital!
Informed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email)...
2019 Forecast: Cloudy with a Chance of Growth
What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy...
What’s in Your Mailbox? Part 1: Looking Back at the Hottest Direct Mail Trends
With a new year underway, Polaris Direct is on a continued mission to find new and better ways to serve our direct marketing customers. We find that looking at past trends is a great way to learn...
For The Love Of Mail
As a child growing up in rural New Hampshire, going to get the mail was an occasion. For some reason or another, our mailbox was located about a mile away from our house, so my siblings and I would often strap on our helmets, hop on our bikes, and tear down the dirt...
Five Musts for Direct Mail Fundraising
What do the USO, Smile Train, American Cancer Society and many other large (and small) non-profits have in common? It's not just that they provide life-changing services or that they are household names. Another important commonality is that they also all send direct...
What Will You Do With the Gift of Lower Postage?
It took more than two years, but the day finally came. April 10 marked a momentous occasion when the 4.3% surcharge on postal rates was rolled back—if I listen closely, I can almost hear sighs of relief from direct mail marketers all over the country. Suddenly,...
Best Practices for Keeping Your Data Files Clean
As they say, “Spring has sprung and the grass is ‘ris…now start scrubbing.” Well, maybe the saying doesn’t end quite like that, but spring cleaning is one of those necessary evils we all have to tackle around this time of year. After we kick off the dust and haul out...
Five MORE Tips for a Successful Direct Mail Program
Last year, we shared five tips for successful direct mail. Today, I’ve got five more: Allow no sacred cows. Perhaps you’ve been mailing the same control package for a decade—it’s been working great, there’s been no reason to change course. But if (and/or when) it...
Dating and Direct Marketing: What They Have in Common
We’ve all heard them—disastrous relationship stories. From bad first dates to bad breakups, dating is a tenuous world, one that must be navigated carefully and skillfully. The same is true for direct marketing. One misstep with a prospect (perhaps you talked about...