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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
3 Tips for a Nonprofit Direct Mail Appeal
Nonprofits are consistently brainstorming new, meaningful ways to engage with their donor base, and to attract new donors to help fund their mission. Creating a strong and efficient fundraising campaign is based on one simple word: Trust. So, what strategies can help...
Paper: the fifth color
Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized...
Powerful Postage
Marketers everywhere, rejoice. The search for higher response rates is over. And in fact, the answer is hidden on every single direct mail appeal you send. Though it is often overlooked as just a...
Five Tips for a Successful Direct Mail Program
Direct mail is a science. Let me rephrase that—successful direct mail is a science. It takes time and consideration. It takes creativity, patience, and detailed analysis to gain an understanding of...
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