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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
3 Tips for Marketers in a Difficult Economy
With inflation (unfortunately) on the rise, the pressure is on for marketers to do more with less, increasing or maintaining their sales while cutting costs wherever they can. Here are three tips to help you do just that: Practice good data hygiene. Cleansing your...
What Will You Do With the Gift of Lower Postage?
It took more than two years, but the day finally came. April 10 marked a momentous occasion when the 4.3% surcharge on postal rates was rolled back—if I listen closely, I can almost hear sighs of...
Best Practices for Keeping Your Data Files Clean
As they say, “Spring has sprung and the grass is ‘ris…now start scrubbing.” Well, maybe the saying doesn’t end quite like that, but spring cleaning is one of those necessary evils we all have to...
Five MORE Tips for a Successful Direct Mail Program
Last year, we shared five tips for successful direct mail. Today, I’ve got five more: Allow no sacred cows. Perhaps you’ve been mailing the same control package for a decade—it’s been working great,...
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