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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
2021 Forecast: 100% Chance of Direct Mail
The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the...
Five MORE Tips for a Successful Direct Mail Program
Last year, we shared five tips for successful direct mail. Today, I’ve got five more: Allow no sacred cows. Perhaps you’ve been mailing the same control package for a decade—it’s been working great,...
Dating and Direct Marketing: What They Have in Common
We’ve all heard them—disastrous relationship stories. From bad first dates to bad breakups, dating is a tenuous world, one that must be navigated carefully and skillfully. The same is true for...
In This Age of Marketing, Does Age Matter?
Question: What do a 20-year-old college student and a 34-year-old first-time mom have in common? Answer: Not a whole lot, other than the fact that they have been deemed Millennials. And because...
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