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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
It Is Not Too Late to Save 4% on Postage!
Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to connect with a consumer base of 45.9 million, reinforce your message,...
What My Foster Dogs Taught Me About Management
In the business world, “Leave your personal life at home” is a common mantra. But Polaris Direct GM of Client Services Jodi Mackie believes that it’s important to blend the personal with the...
Work Smarter With Messagepoint
Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes...
A Look at Postal Changes: Part 2
The following is Part 2 of a two-part series on 2017 postal rate changes. Read Part 1. Postal rates may have changed, but one thing that won’t change is our commitment to helping you find innovative...
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