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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Disrupting the Digital Natives with Direct Mail
Generation Z has never known a world without technology. Known as digital natives, this up and coming generation of people born between 1997 and the early 2010s has always had the internet, social media, and mobile phones at their fingertips. With spending power of...
2019 USPS Postage Rate Increases Are Coming: Here’s What to Expect
New USPS postage rates are coming, but this shouldn’t come as a surprise, especially to businesses working in the direct mail industry. Postal rates have been in a constant state of change since...
‘Tis the Season for Looking Back and Moving Forward
Every year around this time, we start thinking about the past year, and looking forward to the year to come. This year, Giving Tuesday inspired us to look back and reflect on some of the great...
Getting Personal with High-Speed, 4-Color Variable-Data Inkjet Printing
Modern businesses know that today’s marketing must be diverse. It is no longer viable to use the “spray and pray” tactic in hopes of generating leads and making a profit. While marketing to audience...
6 Things to Look For In A Lettershop – It Really Is More Than Just Price
1. Creative Thinking A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well. 2. Innovative Solutions...
Are You Rushing to Failure? Blown Schedule? The Solution Isn’t to Compromise Quality
In our industry, mail schedules are used to project the completion dates of critical steps that must be met in order to mail on time. As the project moves from concept to tangible mail piece, the schedule is adjusted to meet changing circumstances. Creative may be...
Get Personal With Your Lettershop
Why is it lettershops are contacted only as a project is nearing completion? At that point the chosen lettershop is charged with facilitating production and ensuring the job is printed, processed and mailed on time. It is, essentially, the last step before the USPS...
All Lettershops Aren’t Created Equal
There’s tremendous value in working with a lettershop that provides solutions, understands ROI and embraces technology. Fact is, such lettershops can take a potentially complex mailing, figure out how to make it more efficient and cost-effective for you, and...