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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
3 Key Reasons to Integrate Performance Marketing
Direct mail, or as we like to call it, Performance Marketing, offers distinct advantages that digital channels just can’t match. Here are three key reasons why businesses should integrate direct mail into their marketing strategies: 1. Higher Engagement...
What’s in Your Mailbox? Part 1: Looking Back at the Hottest Direct Mail Trends
With a new year underway, Polaris Direct is on a continued mission to find new and better ways to serve our direct marketing customers. We find that looking at past trends is a great way to learn...
2019 USPS Postage Rate Increases Are Coming: Here’s What to Expect
New USPS postage rates are coming, but this shouldn’t come as a surprise, especially to businesses working in the direct mail industry. Postal rates have been in a constant state of change since...
‘Tis the Season for Looking Back and Moving Forward
Every year around this time, we start thinking about the past year, and looking forward to the year to come. This year, Giving Tuesday inspired us to look back and reflect on some of the great...
Direct Mail: The Superhero of Your Multi-Channel Campaign.
As spinach is to Popeye, digital technology is to direct mail. Yes, you read that right. From augmented reality to QR codes, and most recently, high-speed, variable data printing, digital technology has transformed the mail—much like spinach transforms Popeye. How,...
Direct Mail Makes a Comeback, Becomes More Like Digital – Partner Voices
According to the Winterberry Group, direct mail spending will continue to grow in 2015 to a $45.7 billion market, and it is increasingly looked to as a higher impact channel that cuts through the clutter of digital marketing. There are a couple ways digital has...
Put Your Flag Up This Memorial Day!
The other week I asked my 16 year old to mail a letter, and was stunned to realize that he did not know that you could put an outgoing first class stamped letter in the mailbox, put the flag up and have the USPS letter carrier, pick it up and deliver it. Simple,...
Green Means Good Business
The Direct Mail Industry is one of the few industries where the interests of the “green movement” and those of good business align. While this assertion might not seem intuitive at first, it is important to examine the industry away from one line jabs on the side of a...
6 Things to Look For In A Lettershop – It Really Is More Than Just Price
1. Creative Thinking A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well. 2. Innovative Solutions...
Are You Rushing to Failure? Blown Schedule? The Solution Isn’t to Compromise Quality
In our industry, mail schedules are used to project the completion dates of critical steps that must be met in order to mail on time. As the project moves from concept to tangible mail piece, the schedule is adjusted to meet changing circumstances. Creative may be...