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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
‘Tis the Season for Looking Back and Moving Forward
Every year around this time, we start thinking about the past year, and looking forward to the year to come. This year, Giving Tuesday inspired us to look back and reflect on some of the great...
Getting Personal with High-Speed, 4-Color Variable-Data Inkjet Printing
Modern businesses know that today’s marketing must be diverse. It is no longer viable to use the “spray and pray” tactic in hopes of generating leads and making a profit. While marketing to audience...
Generation X: The Mixtapes of Marketing
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age....
Pack a Punch: the Power of the Self-mailer
From dimensional mailers to oversized envelopes and the more traditional #10 window envelope package, when it comes to direct mail, the options are (almost) endless. Today, however, we’re focusing on the self-mailer as an essential ingredient in your recipe for a...
Direct Mail: The Superhero of Your Multi-Channel Campaign.
As spinach is to Popeye, digital technology is to direct mail. Yes, you read that right. From augmented reality to QR codes, and most recently, high-speed, variable data printing, digital technology has transformed the mail—much like spinach transforms Popeye. How,...
Direct Mail Makes a Comeback, Becomes More Like Digital – Partner Voices
According to the Winterberry Group, direct mail spending will continue to grow in 2015 to a $45.7 billion market, and it is increasingly looked to as a higher impact channel that cuts through the clutter of digital marketing. There are a couple ways digital has...
Put Your Flag Up This Memorial Day!
The other week I asked my 16 year old to mail a letter, and was stunned to realize that he did not know that you could put an outgoing first class stamped letter in the mailbox, put the flag up and have the USPS letter carrier, pick it up and deliver it. Simple,...
Green Means Good Business
The Direct Mail Industry is one of the few industries where the interests of the “green movement” and those of good business align. While this assertion might not seem intuitive at first, it is important to examine the industry away from one line jabs on the side of a...
6 Things to Look For In A Lettershop – It Really Is More Than Just Price
1. Creative Thinking A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well. 2. Innovative Solutions...