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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
It Is Not Too Late to Save 4% on Postage!
Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to connect with a consumer base of 45.9 million, reinforce your message,...
Generation X: The Mixtapes of Marketing
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age....
Importance of Women Entrepreneurs
Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she...
The Omni-Channel Experience
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This...
Direct Mail Makes a Comeback, Becomes More Like Digital – Partner Voices
According to the Winterberry Group, direct mail spending will continue to grow in 2015 to a $45.7 billion market, and it is increasingly looked to as a higher impact channel that cuts through the clutter of digital marketing. There are a couple ways digital has...
Put Your Flag Up This Memorial Day!
The other week I asked my 16 year old to mail a letter, and was stunned to realize that he did not know that you could put an outgoing first class stamped letter in the mailbox, put the flag up and have the USPS letter carrier, pick it up and deliver it. Simple,...
Green Means Good Business
The Direct Mail Industry is one of the few industries where the interests of the “green movement” and those of good business align. While this assertion might not seem intuitive at first, it is important to examine the industry away from one line jabs on the side of a...
6 Things to Look For In A Lettershop – It Really Is More Than Just Price
1. Creative Thinking A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well. 2. Innovative Solutions...
Are You Rushing to Failure? Blown Schedule? The Solution Isn’t to Compromise Quality
In our industry, mail schedules are used to project the completion dates of critical steps that must be met in order to mail on time. As the project moves from concept to tangible mail piece, the schedule is adjusted to meet changing circumstances. Creative may be...
Get Personal With Your Lettershop
Why is it lettershops are contacted only as a project is nearing completion? At that point the chosen lettershop is charged with facilitating production and ensuring the job is printed, processed and mailed on time. It is, essentially, the last step before the USPS...