Insights from Polaris Direct
It took more than two years, but the day finally came. April 10 marked a momentous occasion when the 4.3% surcharge on postal rates was rolled back—if I listen closely, I can almost hear sighs of relief from direct mail marketers all over the country. Suddenly,...
As they say, “Spring has sprung and the grass is ‘ris…now start scrubbing.” Well, maybe the saying doesn’t end quite like that, but spring cleaning is one of those necessary evils we all have to tackle around this time of year. After we kick off the dust and haul out...
We’ve all heard them—disastrous relationship stories. From bad first dates to bad breakups, dating is a tenuous world, one that must be navigated carefully and skillfully. The same is true for direct marketing. One misstep with a prospect (perhaps you talked about...
Question: What do a 20-year-old college student and a 34-year-old first-time mom have in common? Answer: Not a whole lot, other than the fact that they have been deemed Millennials. And because they’re both Millennials, you can market to them in exactly the same way,...
Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized one-to-one communications. But for Variable Data Printing (VDP) to be...
As spinach is to Popeye, digital technology is to direct mail. Yes, you read that right. From augmented reality to QR codes, and most recently, high-speed, variable data printing, digital technology has transformed the mail—much like spinach transforms Popeye. How,...
