Insights from Polaris Direct

Industry Trends

A Look at Postal Changes: Part 2

A Look at Postal Changes: Part 2

The following is Part 2 of a two-part series on 2017 postal rate changes. Read Part 1. Postal rates may have changed, but one thing that won’t change is our commitment to helping you find innovative solutions and save money on postage at the same time. So without...

A Look at Postal Changes: Part 1

A Look at Postal Changes: Part 1

The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22.   Hold on to your hats—postal rates are changing again. Last April, we all breathed a collective sigh of relief when rates dropped for the first time in...

PostaLink: Better Marketing, Better Results

PostaLink: Better Marketing, Better Results

Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed to the nines in garland and holly. Children are busy scratching out...

Turning Innovative Ideas Into Innovative Solutions

Turning Innovative Ideas Into Innovative Solutions

Innovative. Imaginative. Inspired. It’s not just our tagline. It’s our way of thinking at Polaris Direct. It’s the cornerstone of our culture. In the spring of 2003, Polaris opened its doors with just five employees and a vision of creating a better lettershop. It is...

Five Musts for Direct Mail Fundraising

Five Musts for Direct Mail Fundraising

What do the USO, Smile Train, American Cancer Society and many other large (and small) non-profits have in common? It's not just that they provide life-changing services or that they are household names. Another important commonality is that they also all send direct...