Insights from Polaris Direct
What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At...
New USPS postage rates are coming, but this shouldn’t come as a surprise, especially to businesses working in the direct mail industry. Postal rates have been in a constant state of change since George Washington signed the Postal Service Act into law in 1792. Changes...
Every year around this time, we start thinking about the past year, and looking forward to the year to come. This year, Giving Tuesday inspired us to look back and reflect on some of the great organizations we've worked with over the past year, and since the company...
Millennials. Millennials. Boomers. Millennials. I am a middle child raised in a middle-class family, born into the middle generation known as Generation X. Oh, and I am fast approaching middle-age. For most of my life and career, advertisers have been obsessing about...
Once upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she ordered the posters for her friends and became a distributor, she...
Not long ago, a friend of mine was asking if I had watched the series ‘Mad Men’. She was quite surprised when I admitted that I had not — especially since I work in marketing and advertising. This particular friend is also “in the biz”, and she was imagining a career...
