HOOKSETT, N.H. (September 18, 2019)—Polaris Direct is pleased to welcome the newest member of its Strategic Marketing Services (SMS) team, Cristina Adair.
SMS has experienced significant growth over the last 4 years, since it first formed to address client demands for data-driven marketing strategies. The team is comprised of a group of highly creative professionals with experience in graphic design, account management, copywriting, social, digital marketing, and direct mail.
In her role as Account Manager for SMS, Cristina will assist the SMS team in the development of multi-channel marketing projects, reporting directly to Krystan Bugbee, Account Director, SMS.
“Cristina brings more than 15 years of project management experience in online and print marketing, and has worked with globally recognized brands, such as Calvin Klein and Ralph Lauren,” said Krystan. “Cristina’s skills, expertise, and her entrepreneurial spirit make her a unique and valued addition to our team. We are excited to welcome Cristina as we continue to grow our strategic marketing services division.”
Cristina’s career began in advertising in New York City, working in direct marketing. She moved to the client side in corporate retail, where she focused on direct mail and internet development. Cristina then moved to London, and became the Online Marketing Manager for SJP Media, where she was responsible for managing four specialist magazine websites.
After a few years, Cristina decided to pursue her passion for graphic design while living in Singapore, where she started C+S Art Prints, a personalized art company specializing in typography. She oversaw expansion into Hong Kong, Australia and Canada, and then sold the company before moving back to the United States.
Prior to joining Polaris Direct, Cristina was Project Manager for JapanBall / The Baseball Bureau. Here, she spearheaded the creation and development of www.japanballtravel.com and www.thebaseballbureau.com websites. When Cristina’s not managing projects or designing graphics, you’ll find her playing tennis, doing yoga or cooking.
